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Guiding You Toward Financial Security

Through Objective, Transparent, and Fiduciary Advice

Get To Know Our Core Values 

Welcome! We're Baron Financial Group

A Fee-Only and Fiduciary Firm Offering:


However life unfolds, we’ll be here to help guide you as you make important financial decisions so you gain the confidence and clarity you need to look forward to your future.


From determining which assets best match your profile to actively rebalancing during market cycles, we’ll design a globally-diversified portfolio that aligns with your objectives and minimizes tax expenses.

Disciplined Perspectives

Our collaborative team approach, paired with our ongoing client financial education, helps us ensure expectations are realistic to improve your decision-making process. 

Get to Know The Team

About Us

Our Values Govern Everything We Do

Committed to making a difference in our clients’ lives, we look beyond the numbers in your bank account to uncover your true financial aspirations and potential.

Through our straightforward, no-nonsense process and ongoing client communication, we hope to instill a sense of confidence in everyone who walks through the door — simplifying the complex aspects of your financial life so you can focus more on enjoying your wealth and all of the opportunities it brings.


As an independent and fee-only firm, we put your best interests ahead of our own. This means that every recommendation we make will be tailored according to your unique needs and goals. Our goal is to deliver proactive advice that benefits your bottom line and brings you more value and opportunity.


There are no secrets or fine print when you work with us — just open, honest communication about what we offer and what it will cost. It's important to us that the things you need align with the things we provide so you’re able to effectively plan ahead for your future.


With our fiduciary promise comes a need for objectivity — considering all options and not allowing biases to govern important financial decisions. Our many years in the industry have primed us to create and design sound financial solutions that support your unique goals for your future.

What Services Are Included?

Who We Are

At Baron Financial Group, our team is our greatest asset. With the shared goal of improving our clients’ lives, we incorporate a collaborative approach throughout our process to help ensure you get maximum value out of the time you spend with us.

As your dedicated financial partners, we each take the time to get to know you — your hopes, dreams and fears — to gain a holistic view of how we can best serve you. Through it all, your best interests will be at the forefront of our recommendations, guiding us as we determine the optimal strategy for you to achieve your goals.

Schedule a 15 minute introductory call

Victor P. Cannillo Photo

Victor P. Cannillo

Founder, NAPFA-Registered Financial Advisor & Wealth Management Principal
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Victor P. Cannillo


NAPFA-Registered Financial Advisor
Wealth Management Principal



Victor prides himself on being careful, conservative, and competent. His primary aim is to conserve the principal value of clients’ portfolios, produce an acceptable rate of return, and shield clients from making costly mistakes.  

Victor implemented a team-based approach to financial planning at the firm. We believe that our core purpose is to help improve people’s financial lives through objective, transparent and fiduciary advice. We maintain open, honest, and effective communication and strive to provide clients with the tools and education they need to protect their hard-earned money. 

As a result of his relationship with a special needs family member, Victor has been personally touched with the challenges associated with special needs. This relationship led him to become active in the special needs community, particularly with Spectrum for Living, a not-for-profit organization dedicated to helping adults with developmental and/or physical disabilities, and to help special needs families plan for their financial needs.

Victor is a member of the National Association of Personal Financial Advisors (NAPFA) and a graduate of Fairleigh Dickenson University School of Business.  He received his Bachelor of Science degree (B.S.) in Finance and Investments and completed all of the coursework in the Certified Financial Planning program offered through the College of Financial Planning. He also completed graduate level courses in Investment Management.

Victor has been quoted in NJMoneyHelp.com, the Daily Record, the New York Post, the Newark Star-Ledger and Reuters News Network.  Additionally, he is a recipient of the 2021 Five Star Wealth Manager Award in New Jersey, receiving the award for ten consecutive years.

 In his free time, Victor enjoys spending time with family and friends, as well as fundraising and supporting Baron's philanthropic efforts.

Anthony Benante, CFA Photo

Anthony Benante, CFA

NAPFA Member & Wealth Management Principal
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Anthony Benante, CFA

NAPFA Member
Wealth Management Principal



Anthony is a Wealth Management Principal with Baron Financial Group. Tony enjoys working with clients to design and manage risk-appropriate investment strategies that can be regularly validated with a dynamic financial plan.  He holds the lead position on Baron’s Investment Committee, oversees trading operations and is the main contributor to Baron’s quarterly newsletter.  

Tony has worked in the financial industry for almost 30 years, with his longest tenure at Baron Financial Group. He is a graduate of Indiana University and a Chartered Financial Analyst® Charterholder. The CFA® charter is recognized globally as the preeminent designation for those in the field of investment management. It also emphasizes the highest ethical and professional standards.  He is also a proud recipient of the 2021 Five Star Wealth Manager award, his tenth consecutive year with this distinction.

Outside of work, Tony enjoys spending time with his wife and two sons, outdoor sports’ activities, boating, and watching local sporting events.


Nicholas J. Scheibner, CFP® Photo

Nicholas J. Scheibner, CFP®

NAPFA-Registered Financial Advisor & Wealth Management Advisor
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Nicholas J. Scheibner, CFP®

NAPFA-Registered Financial Advisor

Wealth Management Advisor

chief compliance officer



Nick is a Wealth Management Advisor at Baron Financial Group. He works with clients to help guide their Social Security decisions, develop a retirement income plan, and implement their account consolidations. 

Nick is a CERTIFIED FINANCIAL PLANNER™ Professional, certifying that he has met the high standards of competency and ethics established and enforced by the CFP® Board.  Nick is a recipient of the 2021 Five Star Wealth Manager Award in New Jersey. He has been quoted in The New York Times, CNBC.com and NJMoneyHelp.com.

Nick lives in Waldwick, New Jersey with his wife, Jennifer, who teaches fifth-grade math and science, and their daughter Joanna. He loves to cook and spend time at the Jersey shore each summer. He is also an avid New Jersey Devils fan.

Lucy De Robertis Photo

Lucy De Robertis

Client Relationship Specialist
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Lucy De Robertis

Client Relationship Specialist


As a client relationship specialist, the strengths Lucy brings to Baron include proactive communication, organization, problem-solving skills and more. She believes these are paramount when helping Baron's clients.

Lucy has had the opportunity to grow her knowledge at Baron. She has learned that no job is too small; all jobs are your job. The boutique office atmosphere has afforded her the opportunity to be involved in the many aspects of the firm and to constantly learn something new.   

Prior to joining Baron, Lucy held administrative assistant positions in the consumer electronics, marketing, sales and manufacturing fields. The skills she acquired at these various jobs instilled the importance of attention to service, work ethics, prioritizing and meeting deadlines. She had to learn how to synchronize many moving parts in the international sales arena, including international banking.

Lucy is happily married and enjoys spending time with her family. Her hobbies include reading, drawing and shopping.

Peggy Braun Photo

Peggy Braun

Client Relationship Specialist
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Peggy Braun

Client Relationship Specialist


Beginning her career at DMAC Financial Services, Peggy has worked as a client services specialist for over 20 years, including 10 years at AT&T as an account representative in their major accounts division. There, she supported their large pharmaceutical clients and participated in the design and implementation of their telecommunications systems.

Peggy's expertise and dedication to Baron's clients extend to many charitable organizations, including Saint Cecilia’s Shelter for the Homeless, Human Concerns committees and numerous Breast Cancer events. Additionally, she's served on several boards at her children’s schools, as well as helped coordinate their fundraising events.

Peggy is married with three daughters and several grandchildren. In her free time, she enjoys cooking, entertaining, traveling and spending time with her growing family.

Fran Weizman Photo

Fran Weizman

Client Communications
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Fran Weizman

Client Communications


Fran has been with Baron Financial Group for over a decade, supporting all of their client communication efforts, including creating content for their website and educational platform, Responsible Guidance. Additionally, she serves as the event planner for Baron's client appreciation events and educational seminars, as well as helps manage Baron's compliance program.

Before joining Baron, Fran worked as a theatrical stage manager and as a production manager for a reference publisher. A long-time Fair Lawn resident, she spent many years volunteering at Fair Lawn schools as a PTA member and class mom, including planning and implementing Project Graduation for the Fair Lawn High School class of 2006. As a senior-class parent, she helped coordinate the 2006 Marathon Committee, a senior-class effort to raise money for the community.

Additionally, Fran served as the co-chair of the Helen Troum Nursery School and Kindergarten board of directors for over 10 years, working closely with the school director and the board on matters related to policies and procedures, budgeting and staff recruitment.

Fran is a graduate of the University at Albany, where she obtained her bachelor's degree in interdisciplinary studies with a focus on Theatre and English. She is married with children and two grandchildren and enjoys spending time with her family and friends, reading and attending the theatre.

James Suazo Photo

James Suazo

NAPFA Member & Associate Financial Planner
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James Suazo

NAPFA member
Associate Financial Planner


James is an Associate Financial Planner and member of the Investment Committee.

Growing up in a large family with 12 children, James understands what it takes to work on a team and help others. A graduate of William Paterson University (WPU), he obtained his bachelor's degree from the Cotsakos College of Business, one of the 35 top schools in the country for financial planners (according to Financial Planning Magazine in 2014).  

James conducts research and assists Baron's advisors with the creation and maintenance of clients' financial plans. Additionally, he researches and implements technological improvements within the field of financial planning and cybersecurity so Baron can continuously deliver quality services to their clients.

In his spare time, James enjoys volunteering at his local youth group; spending time with his wife, Maria, their children and many siblings; as well as playing the guitar. He is fluent in Spanish.

Victoria Cannillo Photo

Victoria Cannillo

NAPFA Member & Financial Analyst
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Victoria Cannillo

NAPFA member
Financial Analyst


As a financial analyst, Victoria conducts investment research and analysis for Baron's internal investment committee, as well as researches various financial planning topics. She earned the CFA Institute Investment Foundations® certificate from the CFA (Chartered Financial Analyst®) Institute to help with her role as a financial analyst.

When she's not conducting research, Victoria is an active contributor to Baron's financial education platform, Responsible Guidance, which aims to provide independent educational information to clients without the confusion of technical jargon.

The recipient of the Presidential Scholarship at Union College, Victoria graduated magna cum laude with a bachelor's degree in mathematics. While she was a student at Union College, she was inducted into three national honor societies: Mathematics (Pi Mu Epsilon), English (Sigma Tau Delta) and Women’s and Gender Studies (Iota, Iota, Iota).

In her spare time, Victoria enjoys reading and volunteering for the Sunshine Club at Spectrum for Living, a local nonprofit organization dedicated to serving adults with developmental disabilities.

Johanna Valdueza Photo

Johanna Valdueza

Client Relationship Associate
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Johanna Valdueza

Client Relationship Associate


Johanna serves as a Client Relationship Associate at Baron Financial Group, helping clients with all aspects of communication and paperwork in client services, including their onboarding process, scheduling, and keeping up-to-date on the changes in their financial lives. She joined Baron because of their commitment to helping people, in particular families with loved ones with special needs. Based on personal experience, she knows how health can make a drastic change in one’s life.

Before joining Baron, Johanna was trained as a research geologist in the Philippines. She earned her Bachelor’s degree in Geology from the University of the Philippines, Diliman and Master’s degree in Applied Earth Science from the University of Twente in the Netherlands.

Johanna is a lupus and disability awareness advocate, supporting disability advocacy organizations such as Hope for Lupus Foundation Philippines, Virtualahan (a social initiative that trains people with disabilities to gain employment in a technology field), and Lupus Foundation of America.

A newlywed, Johanna and her husband Mark were married in May of 2018. In her spare time, she enjoys traveling and astrophotography. Born and raised in the Philippines, Johanna is fluent in Tagalog.

Angela Ludvigsen Photo

Angela Ludvigsen

Client Relationship Associate
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Angela Ludvigsen

Client Relationship Associate


Angela is a Client Relationship Associate, helping clients navigate through initiating and maintaining their accounts, as well as continuously communicating and serving their needs throughout the financial planning process and beyond. Angela brings a strong work ethic to Baron, which is evidenced by the pride and professionalism with which she views her position.

Angela’s prior experience dealing directly with clients as a Paralegal in the Estates and Trusts area make her ideally suited to understanding the unique needs of the Baron Financial Group clients. Additionally, she has 16 years of experience as a Guide and Trainer at WW (formerly Weight Watchers) helping members achieve their personal health and wellness goals. Angela believes that communicating with clients in a clear, concise and personalized manner is of the utmost priority throughout the financial planning and investment management process.

Angela holds a bachelor’s degree in Journalism from Rutgers University, and has prior experience in marketing and promotional writing and design. She has worked in the fields of advertising, marketing, and was Director of a learning center for young children. As Assistant Director of a trade association for the polymer industry, Angela successfully organized international conferences for over 3,000 worldwide industry leaders.

Outside of work, Angela is married with two young adult sons. She is a former fitness instructor and dedicated fitness enthusiast who enjoys keeping up with her active family. She and her husband also enjoy attending concerts, traveling and entertaining family and friends.

How We Do It

Throughout your time with us, we will meet on a regular basis to review your finances, track your progress and make any necessary adjustments to your financial plan. As the economy and markets evolve, we will revisit our investment strategy and make sure it’s optimized.

Below is a brief overview of the steps we take to secure your financial success throughout the year.


  • Develop a preliminary financial plan.
  • Open accounts and complete transfers.
  • Implement investment strategy.


  • Monitor financial plan and make adjustments.
  • Portfolio review and rebalancing.
  • Technology advancement.
  • Global economic data analysis.


  • Portfolio monitoring.
  • Market analysis.


  • Tax loss harvesting.

Get in Touch Today

Our Clients

Who We Help

Regardless of who you are or where you come from, we will always strive to deliver time-tested strategies and solutions that minimize financial distress and maximize your overall enjoyment of life.

With our team members as our greatest asset, we are constantly reviewing our processes and recommendations to ensure you get maximum value out of our relationship.


From preparing for your future family to finding the best ways to save your money, we help people from all ages and backgrounds secure the things they want out of life.


Whether you’re concerned about their higher education or simply want to be debt-free, we’ll provide you with the tools you need to be successful.


We’ll collaborate with your team to ensure every investment decision aligns with your organization’s broader mission — and vision — for the future.

We bring experience to:


Instead of solely focusing on accumulation, we’ll look for new ways to improve your current strategy and capitalize on the efforts you have already made.


Our mission is to empower you through ongoing education and one-on-one communication so you learn how to effectively manage your finances. 

Families with Special Needs

Our extensive knowledge of government programs and eligibility requirements enables us to design a financial plan that serves the unique needs of your loved one.

Sound Like You?

Talk to Us 

What We Offer

When you work with us, we focus on protecting and growing your wealth because we believe responsible money management should be focused on slow, steady improvement as opposed to get-rich-quick strategies that fail to provide you with a stable foundation for your future.

Beyond what’s going on in the world today, we focus on Your Personal Economy SM — the aspects of your life that are most important to you — to gain a holistic understanding of which steps are necessary to secure your success and overall well-being.

Our financial planning services include:

Investment Management

Retirement Planning

Social Security Planning

College Planning

Healthcare Planning

Tax and Estate Planning Support

Medicare Specialist Analysis

Mortgage and Refinance Resources

Third-Party Insurance Reviews

How We Do Things

Financial Planning Process +
Investment Management Process +

Who Do We Help?

Who We Support

At Baron Financial Group, we believe unwavering commitment can make all the difference. 

That’s why, in addition to helping our clients, we also enjoy donating our resources and volunteering our time to individuals and organizations in need — to not only give back to our community, but to also help those who are less fortunate build a better, brighter future for themselves and their family.

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How Can We Help?

Navigating life is rarely simple, and managing your finances makes things even more complicated. 

That’s why, at Baron Financial Group, we’ve made it our mission to be your number one resource when it comes to money — from referrals and resources to strategies and implementation, we are with you every step of the way. We are a Fee-Only, Fiduciary, and Independent Advisor located in Fair Lawn, NJ and Sarasota, FL.  We can serve clients locally at our offices and virtually across the country, regardless of location.

Contact at us at info@baron-financial.com or 1-866-333-6659 or:

Schedule a 15 minute introductory call

Contact Us, Ask a Question, or Request an Informational Packet: 

We’ve received your message and will get back to you shortly. Thank you!


Toll-Free: 1-866-333-6659

Fax: 201-791-3907

Email: info@baron-financial.com

Additional Meeting Sites

Morristown, New Jersey 
55 Madison Avenue Suite 400
Morristown, NJ 07960

Midtown Manhattan, New York
1133 Avenue of the Americas
New York, NY 10036